What are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge

When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forward 10 years and online marketing has changed dramatically, placing even greater demands on proving and measuring online advertising ROI.

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What are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge

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